nebenan.de is free for private individuals but is financed through clearly labeled, privacy-conscious advertising to cover operating costs. There are two types of advertising: local partner ads using pseudonymized data and automated, personalized advertising with consent. Political, erotic, and weapons advertising is excluded, and offensive ads can be reported. Advertising ensures the platform’s long-term viability as a digital neighborhood infrastructure.
Why is there advertising on nebenan.de?
nebenan.de is free for private users. To keep it that way, we need to find ways to cover our costs independently (e.g., for our 120-person team, server operation, and office rent). Advertising is therefore a necessary part of our sustainable business model – clearly labeled, privacy-conscious, and with fixed rules. This way, nebenan.de remains free for all neighbors in the long term.
This article is about paid content from advertising partners on nebenan.de.
- Are you instead looking for information about advertising published via private profiles? Then check this policy.
- Are you a business owner, service provider, or freelancer active in your neighborhood and want to promote your offers? Then use the Local Partner profile.
- Would you like to place advertising on nebenan.de yourself? Then contact our campaign team.
What types of advertising are there on nebenan.de?
On nebenan.de, you will only see advertising in clearly labeled spaces (“Ad”). We distinguish between two types:
1. Advertising from selected partners
Some advertising partners book their campaigns directly with nebenan.de – often with a local connection.
Example: A supermarket promotes a discount campaign in the neighborhoods where it has branches.
These ads are displayed only based on general, pseudonymized information (e.g., city, neighborhood, or interests from your profile).
Personal data such as your name, address, or contact details are not shared.
2. Automated advertising
Additionally, we show automated advertising through established advertising systems (e.g., Google Ad Manager).
The following applies:
We use certain profile information as well as your behavior on the platform to make content and advertising more relevant to you. This includes information you provide yourself as well as interests we derive from your usage.
Personalized advertising is only shown if you have given your consent. Without consent, we continue to show non-personalized ads.
Personal data is only shared within the framework of applicable data protection regulations.
This form of advertising is standard on the internet today and enables us to operate the technical infrastructure efficiently and reliably.
What advertising do we not have?
- Political advertising is fundamentally excluded
- Industries such as erotic or weapons are blocked
- You can report offensive ads at any time
Why we take this approach
Advertising is not an end in itself for us. It is a means to secure nebenan.de as a digital infrastructure for neighborhoods in the long term.
In short: Advertising finances the operation of nebenan.de – clearly labeled, privacy-conscious, and with fixed rules.